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Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

• Sales Rank: #3429752 in Books
• Brand: Brand: McGraw-Hill/Irwin
• Published on: 2002-04-04
• Original language: English
• Number of items: 2
• Dimensions: 9.90" h x .70" w x 6.00" l,
• Binding: Paperback
• 384 pages

Features

• Used Book in Good Condition

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1 of 1 people found the following review helpful.
Marketing Strategies 101
By H. Halfmann
Very basic information provided. Gives a general overview about market strategies on the corporate level, business level, and product level that are out there. Not much practical advise.

Example: Pages 114/115 Adopter Categories

"Early adopters differ from later adopters. Using time of adoption as a basis for classifying individuals, five major groups can be distinguished: innovators, early adopters, early majority, late majority, and laggards...Because each category comprises individuals who have similar characteristics and because individuals differ substantially across categories, these adopter groups can be considered market segments. Thus, one would use a different set of strategies to market a new product to the early adopter group than to market it to the late majority group."

Doesn't give any further information on what those strategies should look like; no examples provided.

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Marketing Strategy: A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF

Marketing Strategy: A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF

Marketing Strategy: A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF

Marketing Strategy: A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF

[G802.Ebook] Free PDF A Cold Wind (Erdemen Honor) (Volume 2), by C. J. Brightley

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When retired Erdemen army officer Kemen Sendoa helped the young prince Hakan Ithel reclaim his throne, he thought he was happy. He had shaped the future of his beloved country and earned a place of honor and respect. In the shelter of the palace, he finds peace and the promise of a life he’d only imagined. Yet his own choices, and brewing border troubles, may force him to make a final sacrifice. A tale of love, honor, and forgiveness, A Cold Wind follows The King’s Sword in the Erdemen Honor series.

• Sales Rank: #5475135 in Books
• Published on: 2013-07-01
• Original language: English
• Number of items: 1
• Dimensions: 7.81" h x .70" w x 5.06" l, .66 pounds
• Binding: Paperback
• 308 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
I can't believe I read it in one sitting! Yes, it is that good.
By Charles J. Kravetz
This review is for the Kindle edition ebook.

I can't believe I read it in one sitting! Yes, it is that good.

Kemen Sendoa helped the prince gain the throne and become the king. He and the prince became friends, and now he lives in the castle in a position of honor. This is the second book of the Erdemen Honor series, and will not disappoint readers.

I really like the way the author allows the story to flow naturally. There is no forced romance, it all happens almost accidentally. Kemen Sendoa often questions himself, and yet must seem very decisive in front of the military. I was so involved with the story, I actually read the entire story in one day.

I believe C. J. Brightley writes to entertain the reader. Her writing style is very entertaining, and as an independent author, she insures her books continue to grab the readers interest. I read a lot of books. Very few of those books grab me as a reader enough to keep me reading straight through to the end. This one did that.

I can easily recommend this book to all fantasy readers. I think you will find it is something different, something outside the standard fantasy field. I have already grabbed the next book in this wonderful series, and am sure I will enjoy it as much as the first two books.

1 of 1 people found the following review helpful.
The human struggle of a real love story set in a gorgeously developed midieval fantasy land.
By Dylan Hintz
C.J. Brightley continues to take us into the Erdemen world and give us a fascinating new angle to view it from: a romantic drama.

While I personally have never read a novel based around courting or romance, it was definitely a pleasant surprise to explore different territory. Kemen's struggle in this book was an almost meta experience, as I, a real world martial artist and pseudo-adventurer, who tends to tread only through action, violence and combat, looked through the eyes of a soldier trying to understand his own affections and interpersonal needs. His attempts to understand what color flowers to give his intended is something any roguish warrior would certainly sympathize with, whether they would admit it or not.

The characters definitely travel along challenging internal arcs. Kemen is a remarkable hero, but often has issues with seeing himself as anything more than a tool to be used by others. And, just as he is balanced in The King's Sword by Hakan, he is now foiled again by Riona - a young servant who also has trouble accepting her own self worth, but wants desperately for Kemen to see his. As they are physically separated by fate, their need for each other only becomes more clear, if not to the characters then certainly to the prying l, omniscient eyes of the reader, who is treated both satisfyingly contrasting viewpoints.

As threats to the kingdom rise, Kemen leaves on a diplomatic mission and the romance is cut short. We get a glimpse of life in the kingdom from a perspective outside of our typical male protagonists when Riona takes charge of alternating chapters. It's a great way to see expectations misinterpreted in a bittersweet irony that shows us how love grows regardless of the ability to properly communicate it.

I haven't read any Jane Austen, but I assume mismatched romances and high-society clashes make up a large part of them. I was nervous that our characters would become dry and posh within the confines of the castle. It's adorable and charming in its sincerity, and I can readily admit that it took me out of my typical element and still managed to get through my rough exterior, making me care quite deeply about the success of this romance.

As with The King's Sword, A Cold Wind isn't just about fantasy world building or high adventure, though it certainly has those. What holds it together at its core is a strong sense of relationship development and appreciation of the differences between people.

Looking forward to the conclusion with Honor's Heir!

1 of 1 people found the following review helpful.
A fine piece of writing, which moved me
By Mike Reeves-McMillan
I enjoyed the first book in this series, and, as I predicted, this one is better. I found it emotionally moving more than once, which doesn't happen often. It has two threads to it: a romance plot, and what can't quite be called an adventure plot because it's deliberately not high-action or fast-paced (and, to me, is none the worse for that).

The two would-be lovers, kept apart by their lack of self-confidence and their inability to communicate, were wonderfully depicted, and the matter-of-fact courage of the hero continues to make him admirable.

I did feel that the early part of the book could have been tighter, and found Riona's unpleasant suitor a little too obviously inserted to make a point; I thought that subplot could have been polished further overall. In the main, though, this is a fine piece of writing, and I'm looking forward to the next one.

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• Published on: 1700
• Binding: Paperback

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I’M SUPPOSED TO BE HER WHITE KNIGHT, NOT THE DEVIL BETWEEN HER SHEETS.

Jack Steele

Hazel is the one woman I could never have, and I’ve done everything in my power to stay away from her, to keep her out of my dangerous life. But when Hazel’s dad, my mentor, is brutally murdered and she’s kidnapped I’m left with no alternative. I have to find her and kill the men who so much as lay a hand upon her sweet face.

Yet when I do, I fear I won’t be able to resist the temptation to strip her innocence away and keep her for myself.

Hazel Bradshaw

Jack was every girl’s fantasy; dangerous, brooding and sexy as sin, and over the years as we grew up together he slowly became mine. I longed for him to notice me but no matter what I did he always remained distant. I won't let him push me away again, not anymore.

Kidnapped by a murderous and powerful man, a pawn in his game, I must try to stay alive long enough for Jack to find me. For years I’ve saved myself only for him, never letting anyone touch me, and now he must come and save me.

And when he does, I’m going to make sure this time he finally takes what’s rightfully his.


Author's Note: HITMAN'S REVENGE is a FORBIDDEN BAD BOY Romance, with taboo elements and hot and steamy scenes!

• Sales Rank: #158671 in eBooks
• Published on: 2016-02-19
• Released on: 2016-02-19
• Format: Kindle eBook

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4 of 4 people found the following review helpful.
Hitman's Love of a Lifetime #BADBOYZRULE
By April R Symes
OH WOW! Jack Steele is just WOW! He is one man I wouldnt want to mess with and he is sooooo alpha and dangerous. When his woman is taken- at first he didnt realize she was his, he just knew that his mentor Dixon was gone forever and his daughter, Hazel Bradshaw , had been taken away as revenge against him. He cared deeply for Dixon and he saw Hazel as his friend but something suddenly switched on inside him. There is this great POV that was seen in this book from Jack--told in a way that I truly enjoyed. Jack was going to get Hazel back and take revenge on the men who took her from him. He holds Hazel in this haze of memory from their time when they grew up together as kids , then the memories slowly change to when they are adults... the passion and the beat of the story is fantastic.

Hazel is one strong woman to endure what she did. She loves Jack completely- her POV is wonderful. Reading Jack's and then Reading Hazel's POV is so interesting- its unique to see MC's POV.. She has always loved him and despaired he would ever see her as a woman...the point when he did was electric. Her horrific turn with the kidnappers until Jack got her back...wow, the author wrote a great story and kept me glued to this book.

The ending of the book when Jack got to Hazel and they were on the run and the dual POV -mind-blowing. I do not want to give any spoilers but suffice to say, it is action packed and full of passion and chemistry between them as they fight the bad guys and their own feelings while on the run. Jack refuses to give in while Hazel is begging him to not give up and to love her...full of emotions.
The ending -will Hazel give Jack a chance when he realizes what he did after pushing her away -the love is there-and will the bad guys be caught. You have to read to get this awesome story. It is FANTASTIC and sooooo good!

*A gifted copy was provided by the author for my honest review*

2 of 2 people found the following review helpful.
DELICIOUSLY DARK, SERIOUSLY SEXY, EMOTIONALLY ENGAGING AND COMPLETELY CAPTIVATING !!!
By jlswainsboro/Judy Lewis
Title: Hitman's Revenge
Designation: Standalone Forbidden Bad Boy Romance, NO Cliffhanger
Author: Emilia Beaumont
Genre: Contemporary/Bad Boy Romantic Suspense/Thriller
Reading Platform: Kindle Unlimited
My Rating: FIVE CAPTIVATING STARS*****
Oh my! Oh my! Oh my! Emilia Beaumont has certainly stepped outside the box with her latest release, Hitman's Revenge, a Forbidden Bad Boy Romance and I, for one, hope she stays out! I loved this book! I began reading Beaumont's work several years ago and was immediately impressed with her unique style and exceptional talent. I quickly became a diehard fan but this story is so far removed and totally unlike any of her previous releases, that it has surprised even me. I've never read anything like it. It's written in one of the most unusual styles I've ever read; it's truly magnificent. The narrative of the book is written in the first and third person with his and her alternating points of view but is divided into three separate and distinct parts. The first third of the book is from the male protagonist's point of view with each chapter alternating between a present first person perspective and then a past flashback as told by him in the third person. The second third of the book is from the female protagonist's point of view with each chapter alternating between a first person perspective in the present and a third person retelling of a past event. Then, the final third of the book is a first person perspective with alternating his and her chapters. It's bloody brilliant! It swept me into the past and present lives of both of the primary characters and held me completely enthralled. I fell head over heels in love with professional hitman Jack Steele and beautiful, innocent and quite often naive Hazel Bradshaw, the two primary players in this remarkable story of danger, drama, suspense, murder, loss, heartache, unconditional love and hopeful redemption. These two characters were intriguing, engaging, totally relatable and exceptionally well developed. Jack Steele was definitely not your typical hero. Jack was a cold blooded killer but he was also an extraordinary antihero that held me under his spell from the first page until the very last line of the book! I felt empathy for him as well as sympathy along with heartache for his plight in life but I never gave up hope for the possibility of his redemption. And Hazel was such a joy, as a child and an adult, always giving her love freely and unconditionally. She was brave, loyal, straight forward, honest to a fault and never played games with people's emotions. And even the bad guys were given their proper due as we learned some of their history and motivations. The dialogue was captivating, realistic and well executed. The entire book was masterfully written and exceptionally well crafted with professional formatting and a beautiful cover. What did I love about this book? Everything! Would I recommend this book? You bet and I am but only for adult readers as it does contain several explicit sex scenes in the last third of the book. And yes, the build-up was torture but it was worth it. It had me on the edge of my seat constantly questioning, will they or won't they. Most of us automatically assume since this is a romance that the hero and heroine will do the deed but I was having serious doubts and that's the beauty of Beaumont's writing. It's so darn realistic, you begin to doubt what you think you know about the characters and the story. Most of us form an opinion of how we think the book will end long before we get to the last page but with this story, you don't have a clue. That's the beauty of all the twists and turns, to keep the readers on their toes and Beaumont makes it look effortless. I loved it! If I had any criticisms at all, it would be only one thing. The story reveals that Jack's parents were murdered when he was only six years old but we never learn why or how, just that it was a violent death leaving him an orphan. I would love to have known whether his parents were somehow also connected to a crime syndicate as was Nixon Bradshaw, the man that took him in, gave him a home and mentored him. Will I read this author again? Absolutely! Just as soon as she releases her next book!

Trained assassin and professional hitman Jack Steele has suffered great loss in his lifetime but he's also caused many others to suffer the same fate. As a result, he's had to give up everything he loves including the woman that will hold his heart in the palm of her hand for all time. That woman is Hazel Bradshaw, the daughter of Nixon Bradshaw, the man who took him into his home when he was only six years old. When Jack had nowhere to go and no one to turn to, Nixon became his adopted father, provider, teacher and mentor. And Nixon's three year old daughter became his heart and only love. But make no mistake, Nixon was no choir boy. He was a highly paid assassin himself who passed on his trade to Jack. Jack and Hazel grew up together and were as close as two kids could be with Jack as her older foster brother, best friend, protector and knight in shining armor. But now at age twenty-nine, his life as a cold-blooded killer for hire has cost him everything. He's made countless enemies over the years and can't afford to love anyone. That's a weakness he could never afford making him vulnerable in the eyes of those who want to hurt him. He had long ago abandoned any hope of experiencing love along with any expectations of having a normal life which meant one thing - he could never have his beautiful Hazel. There was only one problem with his logic - he never told Hazel. He never told her that he loved her beyond all reason and craved her touch, and never, ever told her that she could never fall in love with him. And by the time he tried, it was too late - she was already hopelessly and irrevocably in love with him.

Hazel Bradshaw had never felt more afraid or alone in her entire life. She had to witness her own father's murder and now she has been kidnapped, held prisoner and beaten. She has no idea where she is and there's only person who may be able to save her, the man she's always loved, Jack Steele. But he abandoned her ten years ago, cruelly turning his back on her and her offer of love, and still she loves him and has loved only him for two decades. There has never been anyone but him and even now at twenty-six, she has saved herself for him and consequently, she may now die without ever experiencing physical love. Still, in the recesses of her mind, the spark of love and hope is still alive but will Jack come for her? You bet he will! Are you ready to feel the wrath of Jack Steele? Oh my! Completely captivating, seriously sexy, deliciously dark and divinely entertaining! Once I began reading this book, I could not put it down! So much yearning, so much loss, so much heartbreaking angst but also, so much love. Sigh... Absolutely exquisite! Fabulous entertainment and an awesome read!

2 of 2 people found the following review helpful.
Fast-paced, sweet romance with a hot hitman
By Babel Tower
When the male character is a hitman, something switches on inside me and I'm fair game. I have to read that story! With this book, the action starts full-throttle as Jack finds out right away about his father figure, Dixon, has been brutally killed. What's worse, the girl he grew up with has been kidnapped.

One of my favourite things about this novel is the structure. It's divided into three distinctive parts. The first one is told from Jack's point of view as he follows the leads that will take him to where Hazel's been imprisoned. It's interesting to see his hard side, the killer's edge, but also the sweet memories he holds from them growing up together.

Then, Hazel's got her turn to tell her ordeal at the hands of Jack's enemy. This second part includes more memories from the past tinged with longing, tenderness but also some heated moments.

The final part is a mix of both of their points of view as they run and fight for their lives. There's action, tension, fear and blood, also plans to come out of the criminal mess alive. All the while, I was torn because Jack refuses to give in to his emotions and keeps pushing Hazel away. At least, they both have reasons to act the way they do, and their few intimate encounters were quite hot.

I think this is a good hitman story. It's lively written, it has got a very entertaining way to link every scene, a bunch of dangerous scenes and a sweet and hot romance. The ending included some very needed redemption from the dark hero's part. I liked all of it.

Review by Babel (I'm happy to share my honest opinion about this ARC).

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A seventy-five-year-old King gets new vintage cover art for his anniversary!

�����Celebrate the 75th birthday of Dr. Seuss's classic treatise on the importance of a balanced life with our Anniversary Edition featuring cover art from the books original publication! A Seussian spin on a conventional fairy tale, The King's Stilts is as topical today as when it was first published in 1939. It's the story of a devoted king who works hard and plays hard—and whose entire kingdom is threatened when his beloved stilts are stolen and he is too distraught to do his job. Written in prose instead of rhyme (unlike Seuss's later works), The King's Stilts nevertheless addresses subjects that we know Dr. Seuss was passionate about throughout his life: duty (as in Horton Hears a Who and Horton Hatches the Egg); the abuse of power (as in The 500 Hats of Bartholomew Cubbins and Yertle the Turtle); deceit (as in The Bippolo Seed and How the Grinch Stole Christmas)--and even cats (as in The Cat in the Hat and I Can Lick 30 Tigers Today)! A perfect way to introduce new readers to an old classic, or to reward existing fans with a collectible new edition. Follow the Good Doctor's advice: After a hard day of work, have fun with a great book like The King's Stilts!


From the Hardcover edition.

• Sales Rank: #855233 in eBooks
• Published on: 2013-10-22
• Released on: 2013-10-22
• Format: Kindle eBook

From the Inside Flap
Illus. in full color. Every afternoon King Birtram raced around the palace on a pair of old red stilts, until they were stolen. An uproarious tale.

From the Back Cover
A Chunky Book� with an added surprise--a punch-out piece to play w

Everyone loves Dr. Seuss! A true original, he wrote and illustrated over 50

classic children's books with total sales of more than 100 million copies. For

children of all ages.

About the Author
THEODOR SEUSS GEISEL—aka Dr. Seuss—is one of the most beloved children’s book authors of all time. From The Cat in the Hat to Oh, the Places You’ll Go!, his iconic characters, stories, and art style have been a lasting influence on generations of children and adults. The books he wrote and illustrated under the name Dr. Seuss (and others that he wrote but did not illustrate, including some under the pseudonyms Theo. LeSieg and Rosetta Stone) have been translated into thirty languages. Hundreds of millions of copies have found their way into homes and hearts around the world. Dr. Seuss’s long list of awards includes Caldecott Honors for McElligot’s Pool, If I Ran the Zoo, and Bartholomew and the Oobleck, the Pulitzer Prize, and eight honorary doctorates. Works based on his original stories have won three Oscars, three Emmys, three Grammys, and a Peabody.


From the Hardcover edition.

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40 of 40 people found the following review helpful.
All work and no stilts put King Birtram's kingdom in danger
By Lawrance Bernabo
Theodore Seuss Geisel, using his famous pen name of Dr. Seuss, wrote and illustrated his first children's book, "And to Think That I Saw It On Mulberry Street," in 1937. Two years later he wrote "The King's Stilts." Even at this early point in his career Dr. Seuss was able to emphasize the idea that reading could be fun without have to be moralistic and that it was important that the illustrations actually had a close relationship with the text of the story. Geisel once declared: "I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life's realities." Certainly "The King's Stilts" evidences that point.

The story begins with the point that King Birtram on the Kingdom of Binn NEVER wore his stilts during business hours and that he worked very hard, continuing to sign important papers of state even while he was taking a bath. However, the king's most important job was caring for the mighty Dike Trees that protected the people of Binn from the sea. Their heavy, knotted roots held back the water. However, those roots were also very tasty to Nizzards, a kind of giant blackbird with a sharp and pointed beak. If the Nizzards were to eat the roots of the Dike Trees then the roots would soon give way, the sea would pour in, and every last soul in the Kingdom of Binn would drown. But King Birtram did not allow this to happen and by gathering together a thousand of the largest and smartest cats in the world to function as Patrol Cats (wearing badges that say "P.C."). These cats were so important that the Cat Kitchen was bigger than that of the King and even had the best cooks in the land.

Every day from seven in the morning, when he watched the changing of the Cat Guard, to five in the afternoon, the King inspected every root of every Dike Tree in the kingdom. Only after that important task was finished each day would King Bitram hurry back to his castle to get his red stilts and start racing through his marble halls and garden stairs. The people thought it looked strange, but they knew the king worked hard and well as his job and if he wanted to have a bit of fun then he should be allowed to do whatever he wanted to do. Unfortunately Lord Droon was the one person in Binn who did not like fun and who sulked long enough that the decided to steal the King's stilts, which is when things start to go bad for both King Birtram and his people.

What makes this an interesting book is that, as is usually the case, Dr. Seuss is telling a story that imparts lessons to both young readers and older readers alike. If anything it is the latter that are the target audience for this story, since we see that being able to play is as important as hard work. As long as someone works long and hard they deserve to do what ever their heart desires when it comes to having fun. Meanwhile, younger readers would be getting the opposite lesson, learning that being able to have fun as an adult is dependent upon earning your enjoyment (which makes it clear that "The King's Stilts" is really more for adults).

I was actually surprised that "The King's Stilts" was written in 1939, because if I were trying to guess at what inspired Dr. Seuss to tell this particular story it would have been the concern in the press about President Dwight D. Eisenhower playing golf so often (I thought King Birtram looked a bit like Ike). But evidently Dr. Seuss was going for a more universal idea here. Meanwhile there is the entire subtext of how a kingdom might be lost because of a pair of stilts the same way as the old story about the battle lost for the want of a nail, which only serves to prove that with the good doctor there are always multiple levels to the story and its lessons.

0 of 0 people found the following review helpful.
brilliant book.
By Amazon Customer
my sister 'son loves it and cannot have enough of it . He has two cats and fascinated with the patrol cats idea. brilliant book.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
love it

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Monstrous Bodies is a cultural and literary history of ambiguous bodies in imperial Japan. It focuses on what the book calls modern monsters―doppelgangers, robots, twins, hybrid creations―bodily metaphors that became ubiquitous in the literary landscape from the Meiji era (1868–1912) up until the outbreak of the Second Sino-Japanese War in 1937. Such monsters have often been understood as representations of the premodern past or of “stigmatized others”―figures subversive to national ideologies. Miri Nakamura contends instead that these monsters were products of modernity, informed by the newly imported scientific discourses on the body, and that they can be read as being complicit in the ideologies of the empire, for they are uncanny bodies that ignite a sense of terror by blurring the binary of “normal” and “abnormal” that modern sciences like eugenics and psychology created. Reading these literary bodies against the historical rise of the Japanese empire and its colonial wars in Asia, Nakamura argues that they must be understood in relation to the most “monstrous” body of all in modern Japan: the carefully constructed image of the empire itself.

• Sales Rank: #2619777 in Books
• Published on: 2015-07-13
• Original language: English
• Number of items: 1
• Dimensions: .47" h x 6.00" w x 9.40" l, .0 pounds
• Binding: Hardcover
• 192 pages

About the Author
Miri Nakamura is Associate Professor in the College of East Asian Studies at Wesleyan University.

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0 of 0 people found the following review helpful.
both books are great editions to your library
By KNN
Nakamura's book outlines the trajectories of the uncanny, starting with ubiquitous monstrous images that has permeated Japan's literature and expands it that fits within the current technological landscape. This book is similar to Christopher Bolton's edited anthology, Robot Ghosts; however, both books are great editions to your library.

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• Published on: 1800
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[W962.Ebook] PDF Download The Semiotics of Heritage Tourism (Tourism and Cultural Change), by Emma Waterton, Steve Watson

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This book is a fast-paced and thorough re-evaluation of what heritage tourism means to the people who experience it. It draws on contemporary thinking in human geography and heritage studies, and applies it to a sector of tourism that is both pervasive yet poorly researched in terms of the perspective of tourists themselves. In a series of lucid and tightly argued chapters, it traces the use of semiotics as an analytical tool from its theoretical origins in text, through the all-important dynamics of visuality into an expanded realm of feeling and sensuality. Challenging assumptions about the way that heritage is experienced, this book uses examples from around the world to explore the semiotic landscape that surrounds heritage sites, linking what is represented about the past and how it feels to be there.

• Sales Rank: #2278925 in eBooks
• Published on: 2014-01-09
• Released on: 2014-01-09
• Format: Kindle eBook

Review

It is an ambitious, seemingly impossible, task the authors set themselves. Within the narrow space of mere 123 pages the authors review classic perspectives on visuality and representation, discuss them against recent critical positions, and develops their own position that leaves room for embodiment, affect, and performance as a way into exploring the processes and spaces between performance and representation. They also propose a research agenda for heritage/tourism research. All in all, the authors meet the challenges brilliantly. The ambitions of the book combined with the clear and fast-paced style of argumentation and writing provides the reader with a book that easily can be used in graduate/postgraduate courses as well as short welcome reviews of the state-of-the-art of semiotic approaches to heritage, leisure, tourism with a focus on performance, affect and embodiment.

(Maximiliano E. Korstanje, University of Palermo, Argentina Annals of Tourism Research 50 (2015) 173–181)

Semiotics is most usually conceptualized as a theoretical abstraction about an indivisible signifier/signified integer. Waterton and Watson go much further by considering the semiotics of heritage tourism as a sense-making process that is embodied, performed, felt and emotionally charged. In so doing, they begin to shift the ocular-centrism and the logo-centrism of heritage tourism theoretically and as a practice. This is a considerable achievement and demands our attention.

(Russell Staiff, University of Western Sydney, Australia)

This rare and wonderfully accessible book represents one of the finest pieces of theoretical scholarship in the heritage field. Waterton and Watson advance a theory of semiotics that goes beyond the visual to embody emergent fields of research in the realms of the representational and non-representational. The book represents a key text in heritage studies and is an exemplary landmark in heritage scholarship.

(Divya Tolia-Kelly, Durham University, UK)

Waterton and Watson skilfully integrate several emergent dialogues in critical heritage studies and tourism studies centred on theories of affect, the senses, memory, and meaning-making. The authors make a most extraordinary contribution to evolving conceptualizations of tourists as sensing, performing, subjectively situated agents engaged in inter-subjective, embodied encounters with the institutionalized semiotics of authorized and commodified heritage discourses, not passive consumers of such.

(Joy Sather-Wagstaff, North Dakota State University, USA)

The timely and provocative contribution made by Waterton and Watson to the general re-theorisation of heritage and tourism will doubtless find this concise volume a place on most reading lists and bibliographies across the discipline.

(Colin Sterling, UCL, in Papers from the Institute of Archaeology 24(1):8)

Review

The book should become a must-read for everyone: those who are learning tourism, those who are managing tourism and those who are ‘being’ tourism. The messages of encoding and, more so, decoding are made evident through the authors’ presentations of the heritage interpretations they encounter within the book.

(Alan Clarke, University of Pannonia, Veszpr�m, Hungary Journal of Heritage Tourism, 2015)

About the Author
Emma Waterton is a Senior Lecturer at the Institute for Culture and Society, University of Western Sydney, Australia. Her interests include unpacking the discursive constructions of 'heritage'; community involvement in the management of heritage; the divisions implied between tangible and intangible heritage; and the role played by visual media. Publications include Politics, Policy and the Discourses of Heritage in Britain (2010) and Heritage, Communities and Archaeology (2009, with Laurajane Smith).Steve Watson is Principal Lecturer in Tourism at York St John University in the UK. His research is focused on the ways in which heritage is constructed and understood in tourism and the way that tourism acts as a vector for various social and cultural meanings. He has published widely in the field of heritage tourism and recent co-edited books include The Cultural Moment in Tourism (2012, with Laurajane Smith and Emma Waterton) and Heritage and Tourism: Place, Encounter, Engagement (2012, with Robyn Bushell and Russell Staiff).

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