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UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship, by MJ DeMarco
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Build A Business That Goes Beyond Paying Bills—It Changes Your Life.
Life. Liberty. And the Pursuit of Entrepreneurship.
It is waking up in the morning and pinching yourself black-and-blue that OMG, this is my life, and it is freaking awesome. You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality.
Make no mistake, this life exists. I know, because it has been mine for nearly 20 years. And in a few short years, it can be yours as well. Better, you won't need 5 tedious decades of soul-suffocating frugality, thankless jobs, and patient investing with our trusted friends on Wall Street.
Unfortunately, you have been SCRIPTED to believe that such a life is out of your reach, or only possible for a certain type of person; someone with a certain college degree, a certain amount of VC funding, or a certain LinkedIn network of connected friends from Stanford. I am here to tell you, that none of it is true.
While I have been entrepreneur most of my life, I am no one special. You won't read about me over at Tech Crunch or in some Silicon Valley newsletter. While I have been an internet entrepreneur since the old "you've got mail" AOL days, I have never been funded by venture capitalists, I have never had a payroll with more than 5 people on it, and I have never studied computer science at school.
Despite this, I am able to create profitable businesses that create the type of UNSCRIPTED life described above. We are talking five- and six-figure monthly profits with valuations in the millions. Although I have had two successful exits, do not let that scare you; it is just a welcome side effect of the process.
Make no mistake, UNSCRIPTED is not about some trendy new marketing tactic that becomes ineffectively overused within months. It's not about stock-market fairy tales and depriving yourself of life's luxuries; Amazon already has a gazillion books on such trash. UNSCRIPTED was written to change your life.
It was written for you if life has become hopeless and dissatisfying. It is for you if your weekday is held hostage by the bribery of its paycheck. It is for you if you are sick of the suck and tired of the tiresome: the breakroom gossip, the office politics, the managerial butt-kissing, and whatever else boils when multiple human beings are tossed in a box and tasked with corporate minutia. It is for you if you yearn for the creative autonomy to pursue work that matters. It is for you if you have X-ray vision and can see what your parents cannot; that life's formulaic, scripted template has become dated and flawed.
But most importantly, UNSCRIPTED is for you if you have been an aspiring entrepreneur far too long, someone who cannot turn a corner, turn a break, or turn a profit. Someone who might already own a business, but like a job, it just steals time and barely keeps the bill-paying treadmill moving until next month.
So, if you are ready for the challenge, get ready for a sh*t-your-pants revelation that everything you have been taught is bullsh*t. Legendary bullsh*t.
Paradigm shift?
Heck no. The problem is the paradigm itself. You have allowed the paradigm to set the rules, call the shots, and dictate the decisions. The problem is, you have allowed ordinary thinking preached by ordinary people to produce exactly that; an ordinary life. The paradigm shift is realizing the paradigm is sh*t.
Start leading life, instead of life leading you.
- Sales Rank: #17449 in eBooks
- Published on: 2017-05-23
- Released on: 2017-05-23
- Format: Kindle eBook
About the Author
MJ DeMarco is semi-retired entrepreneur, author, and investor. He is the founder of Viperion Publishing Corporation and The Fastlane Forum, in international discussion forum with over 30,000 members and 500,000 conversations. He currently lives in Fountain Hills Arizona.
Most helpful customer reviews
13 of 14 people found the following review helpful.
This book is great if you want more out of life
By Davidla
If you want more out of your life, but feel trapped or that you can't succeed no matter how much you try, this book may just hold the breakthrough you've been looking for. There is no "formula" or "secret" that is revealed in the book - just a sobering and analytical look at the way societal norms and pressures can be affecting you without you even knowing it. Before you can release yourself from these "invisible chains" (the script), you must first make them visible. As the book keeps reminding you..if you want the same results as everyone else around you living a "normal life", then keep doing what you (and everyone else) is doing. If you want more, you are going to have to write your own script and find your own way to get there. This book serves as a guide to do exactly that.
5 of 5 people found the following review helpful.
Tired of the M-F/9 to 5 grind working for someone else doing something you don't care for? Invest in yourself and buy this book
By William D Carver
If you had the choice between purchasing one of the popular financial “guru’s” books or this book Unscripted which would you choose? Not having read the authors previous book you might assume the popular “guru” book is a no brainer right? As wise ole Yoda said “Judge me by my size, do you?” For me and those who have read the author’s previous book the answer is clear – buy, read and most importantly apply the framework provided in Unscripted! This book is not only huge in size (416 pages) but more importantly it is huge in value it can provide to you and your future of breaking free of the “scripted” life. This isn’t a feel good book or “here is the 30 steps you need to do to become a millionaire and work from the beach when you want to” book. This is a book that helps you see how our life has often become one big “scripted” voluntary slavery where we work all week for two days off with a mountain of debt over our heads. Realizing our current reality is worth the price of the book alone but it goes on to showing you the framework to break free and lead an “unscripted” life. There is so many high value wisdom nuggets provided in this book but some of my favorites are:
• The Careless Whispers from you Soul
• Action faking vs action taking
• Sunday evening is the ultimate test if you are leading a scripted life – how do you feel about going back to work Monday morning?
• Don’t be a “Time Prostitute” – time is scarce money is not!
• Don’t be part of the “herd” headed to slaughter!
• Hyperreality and observational bias (Jedi Mind Tricks)
• Being a producer vs consumer – “you can’t be owned by what you own”
• The “pain of discipline or the pain of regret”
• Micro-processes + macro-processes = success – no silver bullets just small habits focused
• There are no shortcuts!
• The “event” is the result of the “process”
• Have a growth mindset
• The Kaizen Principle
• Getting rich isn’t done by desiring wealth it is in providing “perceived value” to others
• “Perceived Value vs Actual Value”
• “Luck vs Probability” and the “Gumball Machine” Brilliant analogy!
• Investing and all the popular falsies/scams
• Cancer Corollary – “do I have something I want and what will it cost me”
• Autonomy (control) as the number one reason for our happiness! This is again worth the price of the book 10x over!
• “How to create a business that changes your life” this is the framework!
• The “CENTS” commandments again worth the price of admission!
• “Expected Value” – holy cow batman this is good stuff!
• From Process to Productocracy!
• Best (13) Execution practices!
• Lifetime Passive Income!
• “The last business ever – if you want”
Unscripted is a book that I read slowly because it is so jammed packed with valuable wisdom that you need to process. It is a book that I will re-read many times over taking more notes and putting actionable habits that move my life from the Scripted to the Unscripted! This is the one book I will give to all my kids and close friends!
22 of 25 people found the following review helpful.
Good book, but the author is capable of much more
By Peter Miller
First, a bit about me so that I don't get jumped on for this review.
I'm a huge MJ fan and most definitely not a Fastlane hater. I've bought probably 10-15 copies of his first book (The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime) to give to friends and family. Without trying to sound corny, it's a book that speaks to my heart, and gave my own "quiet desperation" an internal voice that I finally understood. I'm actively working on building my Fastlane vehicle and will die before I give up on it. I keep copies of TMF by my toilet and on my nightstand.
I've gotta say though, while there was a lot that I enjoyed in this book, it sometimes felt downright torturous to read. With some of the rants in it, it was almost like witnessing the after effects of a really smart person with a lot to say locking themselves in a room for a month and emotionally vomiting into a document, formatting it, and then publishing it.
On the narrative: One thought that kept returning to me as I read it was a quote by Scott Adams (creator of Dilbert) in his book on failure (How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life) on writing, he says that EVERYONE should take business writing courses, and with everything they write, they should edit it as if they were getting $100 for every unnecessary word they eliminated.
Unlike a LOT of other self-help books that use a lot of extra words just to waste space, MJ is really honestly trying to get his point across, and he does, but he could do it so much more concisely. I would gladly buy a new copy of this book if it were reworked and simplified.
On the key ideas: MJ has some great thought systems, but some of the creative acronyms and the accompanying graphics are pretty complicated in the way they were presented. As I read, I kept having to go back and back again to figure out WTF I was reading and maintain context. Harder to do on the Kindle than the paperback (I have both). The way he's presenting some of his ideas sometimes seems like it would be more appropriate for a seminar or classroom where you see the idea up there on the screen and you can actively follow along as the speaker explains it. But then again, I have been called an idiot with ADHD before lol.
Bottom line, still better than most of the other self-help books out there, but not his best work, and I don't think it's a good reflection of what MJ really is capable of.
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