Free PDF Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, by Philip A. Wickham
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Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, by Philip A. Wickham
Free PDF Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, by Philip A. Wickham
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The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.
- Sales Rank: #5203422 in Books
- Brand: Brand: Financial Times Management
- Published on: 2001-08
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.75" w x 1.00" l,
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
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